Join the Group
We’re always looking for people who excel in their field, align with our values, and share our vision for long-term positive impact.
Make the right kind of difference with us
We’re all about unearthing opportunities—job opportunities included! Creating long-term change means growing a team that shares our values and prioritises respect and wellbeing as much as performance. If that sounds like you, we’d love to hear from you.
Who we strive to be
Deepdale Group’s culture is the shared heartbeat across all of our businesses, guiding how we collaborate and navigate challenges together. Our mission unites our products and output, but our internal culture is built on four guiding principles:
We grow together
- We believe in progress, not perfection. Every small improvement counts.
- We own our mistakes, learn from them, and keep moving forward. Mistakes are part of learning.
- We push ourselves and support each other, creating a safe and empowering community.
- We take responsibility. Leadership isn’t about a rank or title; it’s about the impact you make every day.
We keep things real
- We value actions; what you do matters more than any words or titles.
- We cut through the noise with clarity and action—no fluff or red tape required.
- We keep our promises, holding each other—and ourselves—accountable.
- We share success and lift each other up. We’re not here for egos.
We look out for each other
- We back each other up and celebrate successes. Respect is non-negotiable.
- We create a space where everyone feels valued, heard, and safe.
- We bring good energy and assume the best in each other. Negativity has no place here.
- We lead from every level of the business. No title makes someone more significant or valuable than anyone else.
We care about the impact we make
- We approach every relationship—with customers, team members and partners—with fairness, care and respect.
- We choose what’s right over what’s easy; integrity leads the way.
- We place the customer at the centre of everything we do; we aim to deliver genuinely impactful experiences.
- We embody our values internally and externally. Our actions reflect who we are—to team members and customers alike.
Current opportunities
Our team is looking for:
Digital Marketing Specialist
Full-time (Deepdale Group) | Perth, WA | Hybrid*
Digital Marketing Specialist
Full-time (Deepdale Group) | Perth, WA | Hybrid*
*Flexible options available
Deepdale Group is a diverse and growing group of companies and are scaling our B2B operations across multiple brands and entities. With teams across Perth, Melbourne, Brisbane, and beyond, we’re focused on driving profitable growth through outstanding digital experiences and operational excellence.
We’re looking for a skilled and proactive Digital Marketing Specialist to take ownership of our search marketing performance, including SEO, Google Ads, and emerging AI-driven search optimisation.
The role
You will manage and optimise all aspects of search marketing for our websites and eCommerce platforms. This is a hands-on role with strategic input, focused on increasing qualified traffic, conversions, and ROI across organic, paid, and AI-powered search channels.
Key responsibilities
- Technical SEO management: Monitor website health, indexing, crawl ability, site speed and technical issues. Conduct keyword research, analyse user journeys and site structure with heat maps, manage backlink strategies, redirects, schema markup, internal linking and ensure best practices for search visibility.
- Technical content strategy: Support content writers to develop keyword-driven content strategies across brands. Identify keyword opportunities through competitor analysis and search trends. Brief content creators and writers with keywords and topics recommendations for AEO/GEO citing.
- Paid search & social ad management: Plan, execute, and optimise full-funnel Google Ads campaigns (Search, Shopping, Performance Max, Display, Remarketing) with the opportunity to support and improve Meta Ads campaigns. Manage budgets, bids, ad copy, and landing pages to maximise qualified traffic, conversions and ROI.
- AI Search Optimisation: Stay ahead of AI-driven search developments (Google AI Overviews, generative search, semantic search). Optimise content and structured data for AI visibility, experiment with AI search features, and leverage AI tools for content, keyword insights, and performance improvements.
- Analytics & CRO: Use GA4, Google Ads, Search Console, Tag Manager, Hotjar and supporting tools to track performance, improve conversion rates and turn performance data into actionable recommendations. Collaboration: Work closely with our digital, content, and development teams to align search efforts with broader marketing and business goals.
- Testing & Innovation: Run A/B tests, identify new opportunities, and recommend improvements for site performance and user experience.
Required capabilities & experience
- Proven Expertise: 3+ years in SEO and Google Ads/PPC
- AI Search & Tools: Solid understanding of AI in search marketing and experience using AI-powered tools
- Technical Skills:
- Google Ads and Google Analytics certifications (or equivalent).
- Proficiency with SEO tools (Ahrefs, SEMrush, etc.).
- Knowledge of web technologies, schema markup, and conversion rate optimisation.
- Analytical & Strategic Mindset: Data-driven with strong analytical skills and the ability to turn data into actionable strategies.
- Soft Skills: Excellent communication, project management, and collaboration. Self-motivated and results-oriented.
What We Offer
- Competitive salary package depending on experience, plus performance bonuses.
- Flexible/hybrid working arrangements based in Perth.
- Opportunity to drive digital growth for a diverse and scaling group of companies with ambitious targets.
- Professional development support (certifications, tools, conferences).
- Collaborative team environment with real impact on revenue and customer experience.
To Apply
Please send your resume, a brief cover letter outlining your relevant experience (especially SEO, PPC and AI search results) and examples of successful projects to marketing@deepldalegroup.com.au
We encourage applications from talented individuals who are passionate about digital marketing and eager to embrace AI advancements in search. Shortlisted candidates will be contacted for an interview.
Business Development Manager
Full-time (Cloudtap) | Osborne Park, WA | On-site
Business Development Manager
Full-time (Cloudtap) | Osborne Park, WA | On-site
We're Cloudtap, designers and manufacturers of Australian Made whole-home water filtration systems and part of the Deepdale Group. We're looking for a business development manager to play a key role in supporting customers, driving sales, and helping shape the next stage of Cloudtap’s growth.
Who we are
Cloudtap is Australia’s fastest-growing water filtration brand, helping families across the country enjoy cleaner, healthier water through premium whole-home filtration systems. Our units are designed, manufactured, and tested in-house by a team with over 70 years of manufacturing experience.
As part of the Deepdale Group, our goal is to make a difference. We support Australian suppliers and installers, make sustainable decisions, respect and celebrate each other, and work to leave an impact for generations to come.
What you'll do in this role
- Build and maintain strong relationships with trade partners, customers, and industry contacts.
- Identify new business opportunities across your assigned territory.
- Convert inbound enquiries into sales outcomes through professional follow-up and customer support.
- Develop a reliable pipeline of prospects, partners, and repeat customers.
- Represent the business confidently in meetings, site visits, and customer discussions.
- Communicate clearly with customers, internal teams, and key stakeholders.
- Manage your time, territory, and sales activity with a proactive and organised approach.
What we’re looking for
- Previous experience in customer-facing sales, business development, account management, or similar.
- Strong relationship-building skills with the ability to develop trust with trade partners, customers, and industry contacts.
- Proven ability to identify opportunities, follow up leads, and convert enquiries into sales outcomes.
- Excellent communication skills with confidence in customer meetings, site visits, and production discussions.
- A self-motivated and proactive approach to managing a sales territory and building a reliable pipeline.
- Strong organisational skills with the ability to manage priorities, customer activities, and follow-up tasks.
- A solutions-focused mindset with the ability to understand customer needs, recommend practical options, and guide enquiries through to a positive outcome.
Why you’ll love working here
- Flexible working arrangements that support a practical balance between in-office work, customer visits, and field activity.
- Tools of the trade provided to support you in the role and help you succeed in the market.
- Supportive leadership with direct reporting to the Sales Director and clear commercial direction.
- Varied customer base across trade partners, installers, wholesalers, and end-user enquiries.
- Dog-friendly office, birthday leave, team lunches, and more.
How to apply
Think you’d be a great fit for this role? Click “Apply” or email your resume and details to admin@cloudtap.com.au directly. We can’t wait to hear from you!
We acknowledge the Traditional Owners of the land on which we work and live. We pay our respects to Elders past, present and emerging.
We value people of all identities and backgrounds, and we foster a workplace where everyone is included, respected and able to do their best work.
To be considered for this role, you must have the legal right to work in Australia.
Get in touch
At Deepdale Group, we’re proud to blend tradition with forward-thinking innovation. We create products and opportunities that make a difference for Australians today and the future. Connect with us to learn how we’re building great businesses that reflect our values.